Our Story


What started out as simple quotes in a composition notebook has become so much more. Genuine Apparel is not only an clothing brand it is a motivational movement. Established in December of 2012, our CEO Antonieus Davis took inspiring quotes and began designing t-shirts for his own personal wear. As demand for his designs began to grow, Antonieus mapped out a plan with the help of graphic designer, Chris Noel, and began to bring his vision to life. Here at Genuine Apparel we specialize in developing creative designs combined with inspirational messages.

Thus far, we have partnered with Susan G. Komen (National Breast Cancer Foundation), the Atlanta Public School System, and Autism Speaks to infuse some of our concepts into the Greater Atlanta Area. Not only do we specialize in t-shirts but we also offer wristbands, hats, tank tops, letter jackets, sweaters, and custom designs. Through the motivational messages reflected on our apparel we create a great alternative to today’s clothing brands. As a minority- owned company, we feel it is imperative that we operate with great character and integrity by aiding in creating a more positive environment for all and generations to come.