Motivational Apparel For Motivated People

Welcome To The Official Home Of Genuine Apparel

We design motivational apparel for motivated people. Every article of clothing that we sell has a message of empowerment designed to encourage you to be your true genuine self. When you shop with us, not only are you going to look great, you'll also be supporting your community as a percentage of every sell goes towards our nonprofit organization Genuine Academy, to underprivileged youth the importance of financial literacy, cultural diversity, and entrepreneurship.


Up Next

"Staying True To You"

Our latest release is literally the definition of who we are. Available for preorder now, the "Genuine" tee was created so emphasize the importance of being your true self.

With everything going on in our world today, it's so easy to lose site of who you are when theirs so many distractions at every turn. As a brand built to empower others, we felt compelled to create a shirt that promotes authenticity. 

Click the link below and order yours today. 


New Designs Dropping Every Month

Show Your Love

"Match My Loyalty"

Just in time for Valentines Day, we've restocked the very popular "Match My Loyalty" tee. Available in men and Women, this design has always flown off the shelves.  

The idea behind the design was to emphasize that love works best when it's consistently reciprocated through unconditional acts of love without expectation attached.

So when you wear your "Match My Loyalty" tee from Genuine Apparel, not only will you look great, but you'll also send an amazing message.



Free Shipping On Orders Over $70

Black By Popular Demand

"Equality Is In Demand"


With the "Black by Popular Demand" tee our incredible design team has managed to pay homage to the past while adding some style and flare from the present. The seven prominent figures that will be depicted on the shirt are Barack Obama, Martin Luther King Jr., Muhammad Ali, Nelson Mandela, Oprah Winfrey and Richard Prior. 


By incorporating six influential icons into the design we’ve managed to assemble a tremendous cast from multiple industries. For as different as they are, each individual made a ground breaking impact in their profession and African American history. When asked what inspired this particular design, Davis said, "With the ever changing culture of America, it’s important not to forget our past". This design has definitely captured the essence of that concept in every aspect.



We Also Do Custom Designs

Hire Us


"We're Here To Help"


When we say we do it all, we really mean, we do it all. From business cards to car wraps, there's no limit to what we can do. 

With over 20 years of combined experience, our team of creatives are excited to bring your creation to life. So before you go anywhere else, hire us for all of your print, design, and embroidery needs.

To learn more about our process, click the link below. 


“Genuine Apparel is hands down my go to brand from all of my apparel. If you haven't shopped with them, you're missing out.”

—  James Williams

Build Your Own Brand

"Starting From Scratch"


There is no better feeling than aiding in the development of new brands. No matter the size of your budget, we can help you. From idea to eCommerce store, we can do it all.

Because all brands aren't the same, we create a custom plan just for you to make sure we cover every detail while educating you during the process. 


Click the link below and schedule your free consultation today. The time is now to put the work in and bring your designs to life.  


logo t.jpg

Customer Appreciation


Stay Connected

  • Wix Facebook page
  • Instagram Social Icon
  • Wix Twitter page


Contact Us

Privacy Statement


Join Our Email List

© Genuine Apparel 2018. All Rights Reserved