Motivational Apparel For Motivated People

Welcome To The Official Home Of Genuine Apparel

We design motivational apparel for motivated people. Every article of clothing that we sell has a message of empowerment designed to encourage you to be your true genuine self. When you shop with us, not only are you going to look great, you'll also be supporting your community as a percentage of every sell goes towards our nonprofit organization Genuine Academy, to underprivileged youth the importance of financial literacy, cultural diversity, and entrepreneurship.


Up Next

"Staying True To You"

Our latest release is literally the definition of who we are. Available for preorder now, the "Genuine" tee was created so emphasize the importance of being your true self.

With everything going on in our world today, it's so easy to lose site of who you are when theirs so many distractions at every turn. As a brand built to empower others, we felt compelled to create a shirt that promotes authenticity. 

Click the link below and order yours today. 


New Designs Dropping Every Month